York Racecourse has been confirmed as one of the top 11 racecourses to visit in England and Wales by LiveTourism as part of the Racecourse Association’s (RCA) Quality Assured Racecourse Scheme (QARS).
In 2019, the RCA’s QARS was undertaken by LiveTourism for the first time since its inception in 2011. 2019 once again saw all British Racecourses rated as ‘good’ or better, excelling as destinations to enjoy a day of fantastic sporting action and a day out.
Each racecourse is visited by a trained assessor from LiveTourism whose job is to objectively assess the raceday experience. This rigorous assessment encompasses all aspects of the customer raceday journey and also comprises pre and post event information.
For York Racecourse, the three Excellence Accolades, recognising outstanding aspects of the raceday experience came in the categories of customer service, fast food outlet, and visitor information & signage..
LiveTourism, responsible for all assessments in England and Wales, confirmed the top 11 racecourses for raceday experience in 2019 were York, Aintree, Ascot, Beverley, Cheltenham, Chester, Newbury, Newmarket (July), Wetherby, and Wincanton. The venues included in this prestigious list scored impressively throughout their assessments particularly in the core Racecourse section where the average score was 88.18%.
William Derby, Chief Executive and Clerk of the Course commented, “It is a great credit to everyone working at racecourses that we put ourselves up for the rigorous scrutiny of expert assessors; so it is with a particular pride that we celebrate the success of Team York.”
Mandy Lane, LiveTourism Director, said “Our first year of assessments highlights the great work achieved in the customer experience at racecourses since the inception of the Quality Assured Racecourse Scheme. Striving for continual improvement is essential when consumers have many choices in how to spend their leisure time and money. The levels of commitment and innovative examples we have observed ranks racing competitively with many leading visitor attractions as a first-choice day out.”
Paul Swain, the RCA’s Brand & Experience Manager, commented “The RCA’s Quality Assured Racecourse Scheme provides all racecourses with a recognised kitemark of quality from renowned experts LiveTourism and VisitScotland. The assessments are incredibly thorough and provide detailed feedback on every element of the customer experience. Combined with racegoer feedback, such evidence is invaluable as we strive to ensure racing remains a world class day out.